Local Oregon country music artist, Clint Wilson, contacted us to help design a logo for his new new group musical project, Whip Wilson.
The original logos provided to him, while they got him by for a while, were of odd formats and not suited to the wide array of uses a good band logo needs: stickers, t-shirts, drum heads, etc.
Sticking with the same theme of Whip's face and a bowler hat, we developed a much cleaner, multi-use logo for him as his band grows and evolves.
We started our design for Whip with hand drawn sketches at a consultation meeting. We wanted to stick with the theme of a bowler hat and face silhouette. You can see in the first sketch photo below we even played off of the two original logos and did a face, with bowler hat, AND two "w"s constructing the face.
Ultimately it was as simple as turning the head silhouette from a front facing view to a profile view (photo 3) and everything else just fell into place.
After the initial sketches and outlines were laid out it was a simple matter of refining small pieces of the logo like font and stars.
We decided to have 13, 5-pointed stars, incorporated into the logo much like the original Colonial American Flag, as Whip Wilson (Clint) is a veteran and avid patriot.
The letterpressed font was a little too cliché so we went with something a little "racier" and ultimately think it looks better.
After those were adjusted, we mapped out 3 different versions of the logo, in both black and white, for Whip to use:
- Full logo with name, head and stars.
- Just the head and stars part of the logo for stickers or merch.
- Just the name and stars in an American flag-esque layout.
A new logo was born
And just like that folks, Whip had himself a sweet, pro-level, new logo!