Peninsula Iron Works recently celebrated their 100 year anniversary or heavy industrial metal and iron works in the Portland and Pacific Northwest area. To help commemorate this huge milestone they commissioned us to give their logo a little bit of a facelift with a redesign.
Old Meets New
PENIRON wanted to make sure that we paid homage to their heritage and original logo by including the PIW symbol and chains along with the original wording. It was also important to keep that "retro" or "vintage" aesthetic while still cleaning up the logo and making it competitive with modern branding. We accomplished this by simplifying the overall layout, using clean and modern fonts, and crafting the logo into an organized and easy to read badge.
The Redesign Process
We started off by just trying some different layouts that still featured all of the key text and elements Peninsula Iron Works wanted to see transfer over from their old branding.
Designing solely in black and white helps keep the focus on text and overall layout. We usually stay in black and white until a final (or close to final) layout has been landed on and then we'll start introducing color. If a logo looks good in black and white, it'll look great in color. If it looks terrible in black and white....color won't help at all.
Once the "badge" layout was picked as the favorite, we moved on to refining that logo. We widened it up a bit, took out the confusing "break-out" that the shield and chains were doing, focused on typography and letter/word spacing until we had a polished and clean looking finished layout.
From there, it was just a matter of adding a pop of color, red in this case, and compiling the different color combinations and file types any business may need for displaying their logo on different materials and in different formats.
The Finished Product
We also built Peninsula Iron Works a completely new website. Read about that process here.