E.M.C.S. Logo Makeover

Logo Design Makeover for Electric Machine Control Systems

Logo Design Makeover for Electric Machine Control Systems

Electric Machine Control Systems, or EMCS, has been a staple in the Pacific Northwest large machine industry for a very long time. With an ever-growing business, and a logo designed 20 years ago, they approached us to bring their branding into the modern era by giving it a much-needed makeover.

We also built EMCS a completely new website. Read about that process here.

 
 

BEFORE

Original EMCS logo.

Original EMCS logo.

AFTER

Patey Designs logo makeover.

Patey Designs logo makeover.

 
 

EMCS Needed Flexibility

Their logo was designed so long ago that they had lost contact with the original designer and over the years were left with only a simple, small, JPEG file. No PSD, AI, PDF, nothing. Making large banners, vehicle graphics, apparel, or any medium that required a quality graphics or a scalable vector file virtually impossible. 

Mockup of EMCS logo on cargo van. 

Mockup of EMCS logo on cargo van. 

 

The Redesign Process

We wanted to stay true to the original design and include the cog (they are a machine company), the lighting bolt (that deals with electrical components) and the hand grasping it (showing control over the electric machines).

Changing the layout of the logo a little bit gave the overall design a more dynamic feel and a sense of "motion" or "action". Changing the way the hand is grasping the lightning bolt helps make it compelling and more memorable. Less of a "punch" pose and more of a "reaching up and harnessing the electricity" feel.

Building the hand and lightning bolt in Illustrator.

Building the hand and lightning bolt in Illustrator.

The entire logo starts to come together with the addition of the cog and text.

The entire logo starts to come together with the addition of the cog and text.

 

Finished Product

The finished logo is both refined, modern, and versatile. It gets the message across and is memorable. Precisely what you want in a good logo. By having both a light and dark gear or cog we lent EMCS further versatility in how they applied their logo. The "light" cog logo is actually transparent allowing it to be placed over other images for an interesting effect.

By making the gear transparent in a variation, ECMS has a wider range of applications with their new logo.

By making the gear transparent in a variation, ECMS has a wider range of applications with their new logo.

EMCS' New Logo with Dark Gear

EMCS' New Logo with Dark Gear

EMCS' New Logo with Light Gear

EMCS' New Logo with Light Gear

Patey Designs

Patey Designs, Portland, Oregon 97204